Service 01 — Meta Ads
Ads judged on ROAS, not reach.
We run your Facebook and Instagram campaigns end to end — structured for scale, tracked accurately after iOS14, and reported against revenue every week. If a rupee of spend can't justify itself, it gets reallocated.
Advantage+ & manual campaign architecture
We run Advantage+ shopping campaigns where Meta's automation genuinely outperforms, and manual structures where control wins — usually a blend that shifts as your spend grows. You get an account built for your budget, not a copy-pasted structure from someone else's.
Conversions API server-side tracking
iOS14 broke pixel-only tracking, and most agencies quietly ignored it. We implement Meta's Conversions API so purchase events fire from your server — meaning your ROAS numbers reflect reality, your audiences stay accurate, and the algorithm optimizes on real data.
Full-funnel structure
Cold prospecting, warm engagement, and retargeting layers that actually talk to each other — with exclusions set correctly so you never pay twice to reach the same person. Each layer gets its own creative angle and its own budget logic.
Creative testing at scale
Multiple hooks, angles and formats tested every week in structured batches. Losers get killed fast, winners get budget. Over a quarter this compounds into a creative library you own — you'll know exactly which messages sell your product.
UGC-style creative strategy
Native-feeling content consistently outperforms polished brand ads on Meta. We script and brief UGC-style variants — unboxings, testimonials, problem-solution hooks — that stop the scroll because they don't look like ads.
ROAS-first weekly reporting
One page, every week: spend, revenue, blended ROAS, what we changed and why. No 40-slide decks padded with impressions and reach. If performance dips, you hear it from us first with a plan attached.
WhatsApp & Messenger retargeting
Warm traffic gets pulled into a channel that converts. Click-to-WhatsApp campaigns feed leads straight into conversation — and if we've built your bot, it qualifies and closes them automatically.
Budget scaling playbooks
Scaling too fast resets learning; too slow wastes momentum. We scale on documented rules — vertical raises on stable ad sets, horizontal duplication for new audiences — so growth doesn't crater your CPA.